Flight Centre, London
GYT Brand Identity & Stationery
New identity design for youth travel brand product aimed at 18–26 year olds. Created brand styleguide and became brand champion in marketing department. Also, designed stationery and business card for ‘web-to-print’ online ordering system accessed UK wide by travel consultants. Created in Illustrator and InDesign.
Once the new brand was complete, it was straight into flyers, brochures and stationery and an online presence. The styleguide was designed during all of this with careful consideration of application in different sizes and mediums (print and online).